Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Volvo V60 Plug-in Hybrid: Production to double to cope with demand

It’s particularly appealing if you like a car with a decent turn of speed – the V60 will do 0-62mph in 6.1 seconds – like the reassurance and practicality of 4WD – the V60′s electric motor drives the back wheels – drive in to London on a regular basis – the 48g/km emissions are congestion charge free – and get taxed as BIK from your company. If all those apply – and you already appreciate the Volvo V60 is a very good car to start with – then the V60 plug-in hybrid is a bit of a no-brainer, even with a headline price of nearly £50k (which gets within £6k of an equivalent non plug-in after the taxpayer has chipped in). It seems that many buyers agree, and Volvo is being inundated with orders.

Fuel economy important to car buyers, survey finds

A survey by Consumer Reports magazine finds that fuel economy is most important to car buyers. Nearly 40 percent of those surveyed ranked gas mileage as the No. 1 buying factor.